BPA/Young Trends - Youth Seminar

Client:
Government Press Agency / Johanssen + Kretschmer Strategic Communication / Young Trends

Task:
To utilise Germany´s national holiday as an opportunity to inform young Europeans about German politics and to enable contact between citizens and politicians.

Solution:
Creation of a forum which places the German national holiday in a European context and enables the the ministries which take part to present their own politics in a positive environment.
Products: seminars, films, talks

Result:
Young Europeans experience Germany and its politicians via direct contact without press or media manipulation. Once home, they will report their positive experiences. The German public benefits from receiving feedback on their country from young Europeans.